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  • Lifestyle Europe
  • Lifestyle Europe
  • Lifestyle Europe
  • Lifestyle Europe

Lifestyle EuropeLifestyle Europe

IntrodutionIntroduction

Driven by Peter Isted and Mark Matthews, Lifestyle Europe are a multi-award winning multi-franchise dealer group based in the South of England. The group is regularly cited as one of the best run in the industry and strives for excellence in everything it does.

Lifestyle Europe’s website boasts a wide range of facilities available, including new and used car sales, servicing and Accident Repair. They stock Ford, Mazda, Renault, Subaru and Commercial Centre franchises. They carry a wide selection of late registration, low mileage used cars and vans and a fully trained team of staff are on hand to assist with any questions or queries customers may have.

The ChallengeThe Challenge

The Lifestyle brand was created to establish and promote a new initiative and contemporary image for today’s market place; reflecting the forward thinking of the Directors and the diverse products of the business.

Peter Isted, Lifestyle’s Managing Director, placed extremely high demands on GForces as the new provider of their website. Lifestyle needed a site that looked great, was very well search engine optimised and encouraged conversion to enquiries or foot traffic.

Lifestyle approached GForces looking to bring their online presence up-to-date and create a solution that worked as a sales tool.

 

The SolutionThe Solution

In order to maintain and develop the brand’s presence when advertising and promoting online, GForces utilised a strong Search Engine Optimisation strategy and incorporated a strong offer driven Pay Per Click strategy. By demonstrating an understanding of trends in consumer buyer behaviour, GForces differentiated Lifestyle from thier competition by increasing online revenue by tightly tracking the site on LeadBeast; GForces’ measurement tool tracking marketing effectiveness.

Lifestyle have been very successful with their online strategy and continue to build on the site month on month looking at new and innovative ways to keep in touch with their customers. Live chat has been highly successful for Lifestyle, it’s an essential part of the business and the support team have been trained with the skills needed to convert these customers.

Feedback from Lifestyle’s customers is very important to the group, in May 2009 Lifestyle launched their online customer service surveys with monthly prize draws which have been very successful in providing the business with the necessary information to improve and grow.

http://www.lifestyleeurope.co.uk/

Moving ForwardMoving Forward

Lifestyle Europe is continuing to develop their strong Pay Per Click strategy to support their new and used car sales. The ongoing Search Engine Optimisation is proving very successful and we continue to be built on increasing their online target audience.

Lifestyle are currently developing new tools to improve the website functionality. Such tools include online invoicing to help speed up the process of paying for vehicles and therefore the time between order and delivery of a vehicle, online reservation deposits and developing their aftersales presence online. Lifestyle are also looking to integrate with partners to provide live F&I details and full CAP specification on vehicles.

ResultsResults

  • Even from an effective web platform, Lifestyle Group experienced a 54% increase in leads from February 2009 to February 2010
  • Natural search bounce rate dropped by 10% from January 2009 to January 2010 through GForces Search Engine Optimisation
  • GForces ran a Ford RS Pay Per Click campaign in December 2009, (traditionally a quiet period for the Automotive market.) The campaign generated 49 Leads, at a cost per lead of £12.38 and helped sell the entire stock
  • Peter Isted claims 70% of their customers looked at the website before they actually came into the showroom in 2009