The Challenge

Peter Vardy Limited wanted a redesign of its existing website that would meet the expectations of the consumer and reflect the company’s growing market position and the activities of the Group.

GForces were tasked with creating a site that looked great and was very well search engine optimised with a strategy to compliment the company’s existing position, while attracting potential customers and maximising traffic. Peter Vardy also wanted to:

• Deliver key information and offers as easily as possible through effective and straightforward navigation
• Market content effectively to ensure it matched press articles and other advertising mediums
• Follow up generated leads and enquiries quickly

Moving Forward

Peter has led the Peter Vardy Group to great things in such a short time but this is just the beginning. With Peter quoted at the AM Awards 2010 as saying “It’s how we deal with the leads the internet generates” as a key challenge, GForces is helping Vardy make the cultural shift towards integrating the internet as a key part of the retail operations.

Social Media is a large part of their 2010 strategy and working with the Group’s other agencies, some innovative and loyalty focused programmes will be launched. Furthermore The Peter Vardy Group will continue to maintain aggressive Pay Per Click campaigns to bolster their highly competitive offers and their internet sales team will be charged to deal with these enquiries in the fastest and most effective manner possible using tools such as Live Chat.