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SMCSMC

IntrodutionIntroduction

The SMC Motor Group specialise in new and second hand cars and vans, operating across the South East of England. They represent Ford, SEAT, Suzuki, Mitsubishi and MG Rover with dealerships in London, Kent and Middlesex.

The ChallengeThe Challenge

With over 25 years group car dealership experience, there is often a case of a disjointed message being portrayed to their potential customers online. SMC wanted to pull their web presence together and ensure that a clear, single style, corporate message was achieved. The initial emphasis was to develop their web presence through the development of a new ‘digital dealership’ and evolve the business to drive the volume of online enquiries up with a campaign of integrated marketing communications, using both online and offline strategies

 

The SolutionThe Solution

SMC were looking for an online presence that would embrace the clear shift in buying behaviour towards the internet and be able to develop online leads into online enquiries through consumers’ actions by creating a definite ‘call to action’ GForces achieved this through a variety of tools:

  • Full content management system
  • Interactive website design
  • Email marketing functionality
  • Interactive Media
  • Flash elements
  • Search Engine Optimisation (SEO)
  • Tactical Pay Per Click marketing campaigns
  • Search Feed Management
http://www.smc-cars.com/

Moving ForwardMoving Forward

SMC recently set up a Tiger Commerce shop to sell Ford parts online. In order to maintain their high level of customer service, they are looking at improving the aftersales presence online for servicing and increasing SEO and PPC activity in line with their business goals.

As trends and technology go mobile, SMC are also planning on building a mobile site, putting them in touch with an extended market online at the touch of a button.

ResultsResults

  • More than 1 in 5 people who visit SMC Group’s website will enquire in one form or another. (March 2010)
  • Since Jan 2009, SMC have been a Managed Service client and subsequently have a highly tuned marketing strategy delivering a Cost Per Lead of £4.76 across all online media
  • Through targeted Email marketing, SMC grew their Email subscriber list by more than 4000% in 2009 compared to 2008
  • 400% more on-line subscribers in 2009 than 2008
  • 16% Increase on calls from website 2009 vs 2008
  • Instant chat enquiries up 50%
  • Within the Managed Service SMC had a site redesign which launched in October 2009 and saw bounce rate drop by 10% compared with the old site thanks to cutting edge web design