Alistair Black

Alastair Black is a privately owned jeweller. They were looking for a way to increase their exposure nationwide and take their business to the next level. They are currently one of the most successful jewellery stores in Essex.

Company Alastair Black

Industry Jewellers

Web Software Solution NetDirector eTrade Pro

Services Search Engine Optimisation (SEO), Email Marketing

The Challenge

Alastair Black wanted to develop to more than their ‘bricks and mortar’ shop and enhance their web presence ensuring a single style, and a clear message. The initial emphasis was to be on the platform and on developing their web-presence through the development of a new platform to sell online and then to evolve the business, driving up the volume of online sales with a campaign of integrated marketing communications, using both online and offline strategies.
 
The Process 

Alastair Black as a forward looking company recognise the importance of maintaining and developing their presence when selling online. This would represent and embrace the clear shift in trends of consumer buyer behaviour towards the internet and the increasing importance of web marketing to differentiate yourselves from your competition and increase revenue online. 

• E-Commerce Software Platform
• Online shopping store facility
• Email marketing functionality
• Search Engine Optimisation (SEO)

The Result
 
"We chose G-Forces as we were confident they could help us progress our business online. Now live we are getting a great amount of traffic through to the site even before we have done any major marketing activity.

Our customers all comment on the quality of the site and ease of navigation. Our working relationship with G-Forces has been very good and we will definitely continue to use their services."
 
Alexandra Gordon, Sales & Marketing – Alastair Black