The Peugeot Shop
The Peugeot Shop is a privately owned Peugeot parts and accessories shop operating nationwide. Yeoman’s Peugeot are one of the largest and most trusted and respected main car dealers in the South of England. They chose NetDirector e-Trade Pro to help them sell Peugeot spare parts and accessories to their customers over the web. They currently represent one of the largest ranges in the market and are one of the most successful parts businesses in England. The web software package e-Trade Pro has been the driving force behind this success and Yeomans group, having embraced the Peugeot Shop have elevated it to its current status.
Company The Peugeot Shop
Industry Automotive:Peugeot Parts & Accesories
Web Software Solution NetDirector eTrade Pro
Services Managed Service, SEO, PPC, Email Marketing, Interactive Media
The Challenge
The Peugeot Shop wanted to develop to more than their ‘bricks and mortar’ showroom experience and enhance their web presence ensuring a single style, and a clear corporate message. The initial emphasis was to be on the platform and on developing their web-presence through the development of a new ‘digital dealership’ and then to evolve the business, driving up the volume of online enquiries with a campaign of integrated marketing communications, using both online and offline strategies.
The Process
The Peugeot Shop as a forward looking company recognise the importance of maintaining and developing their presence when selling online. This would represent and embrace the clear shift in trends of consumer buyer behaviour towards the internet and the increasing importance of web marketing to differentiate yourselves from your competition and increase revenue online.
- Full content management system
- Online shopping store facility
- Interactive website design
- Email marketing functionality
- Search Engine Optimisation (SEO) packages Tactical pay per click marketing campaigns deployed
The Result
We have successfully been using eTrade Pro for over 1 year now. From the outset it has proved to be a valuable tool, both in online sales and telephone referrals to our sales team.
The user interface has made managing our online shop very easy - We are in control of everything and can adjust discounts, stock, availability within minutes. Adding new products is a breeze thanks to the CSV upload function, we often upload hundreds of new items and it only takes a few seconds!
With the help of the eTrade Pro team we are also at the top of Google for the search terms that are relevant to our products, this drives customers to our site who easily navigate around our on line shop and successfully purchase products from us.
Leon O'Hara, After Sales Manager - The Yeomans Group
“We launched the Peugeot shop in mid May, by July we had received over 500 enquiries through the site! We broke the 100,000 visitors mark within 4 months of the site going live – that is amazing.”
Kevin Newitt, Operations Director - The Yeomans Group
