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Lifestyle Europe Ltd

Company Lifestyle Europe Ltd

Industry Automotive

Web Software Solution NetDirectorAuto

Services Creative services, website design, SEO, PPC, Managed Service, Email Marketing

The Challenge

Lifestyle Europe Ltd was formed following the management buyout of part of the Ford division of HMG Holdings Limited, a large national motor dealer group.

The Lifestyle brand was created to establish and promote a new initiative and contemporary image for today's market place; reflecting the forward thinking of the Directors and the diverse products of the business.

Peter Isted, Lifestyle's Managing Director placed extremely high demands on G-Forces as the new provider of their website. He and Carys Jukes, Group Marketing Manager, took personal responsibility for the selection of the new web company. Lifestyle needed a site that looked great, was very well search engine optimised and encouraged conversion to enquiries or foot traffic.

Lifestyle approached us looking to bring their online presence up to date and create a solution that started to work effectively as a sales tool. 

The Process   

Looking for the whole online package we were able to develop a solution tailored to Lifestyle's needs: the importance of maintaining and developing their brand’s presence when Advertising and promoting it online. Trends in consumer buyer behaviour indicate the increasing importance of web marketing to differentiate yourselves from your competition and increase revenue online, this was achieved through:

  • Interactive website design
  • Flash elements
  • Full content management system
  • Online shopping store facility
  • Search engine optimised
  • Strategic pay per click marketing campaign deployed
  • Email marketing functionality

The Result  

WINNER - CAR DEALER EWARDS FRANCHISE DEALER WEBSITE OF THE YEAR

"I had to be extremely confident the new provider was going to back up what they said. Thankfully they did."
 
"Customers are doing there homework online before visiting the showroom. With that in mind we wanted to ensure we had a digital dealership so that the customer could sit in the comfort of their home and look at all our offerings, not only sales but also servicing, parts and rental.  When they make that decision to visit, its a Lifestyle decision, and not one to visit other dealers."
 
"We've gone from a Ford Escort to a Ford GT40 with the new site." Isted explains "we've even had Ford Motor Company and Renault UK congratulating us on the award and the site."

"70% plus of our customers are looking at the website before they actually come in to the showroom so we realise the potential of this and feel the future is very bright for Lifestyle."
 
Due to the success of GForces web marketing and search engine optimisation services Lifestyle has made some big changes as Isted explains "Its meant we have been able to look at other areas of expenditure such as press and been able to reduce that significantly and invest that money in to our website."

 

Peter Isted, MD of Lifestyle Europe