Lenleys

Lenleys are a long standing, privately owned furniture retailer and distributor who have built up a reputation for quality products and excellent customer service. They were looking for a way to be able to show and sell their goods online and increase their exposure, taking their business to the next level.

Company Lenleys

Industry Furniture Retailer

Web Software Solution NetDirector CMS

Services Managed Service, SEO, PPC, Email Marketing

The Challenge

Lenleys approached G-Forces to portray these values in a new website that would let them spread their message to a wider audience. With a constantly changing stock range they also wanted to have the ability to update their site quickly and easily. Lenleys wanted to develop a more professional looking website, enhance their web presence ensuring a single style, and a clear, concise, corporate message. The initial emphasis was to be on development of a new platform to sell online and then to evolve the business, driving up the volume of online sales with a campaign of integrated marketing communications, using online strategies.

The Process 

Lenleys as a forward looking company recognise the importance of maintaining and developing their presence when selling online. Trends in consumer buyer behaviour indicate the increasing importance of web marketing to differentiate yourselves from your competition and increase revenue online.

• Content Managed Software Platform
• Online shopping store facility
• Email marketing functionality

The Result 

"As soon as the new Lenleys website was made live it started to bring in more shoppers. As I am very pleased as we have made additional sales through the website. I have also been impressed with the speed and help that G-Forces have given to us and am pleased to continue working with them.”

Paul Mason, Sales Manager – Lenleys