Doree Bonner
Doree Bonner International Group are a leading UK removal company that specialise in international removals, house removals, secure removals storage and office relocations. With over 90 years home removals experience providing a friendly and professional international removals, household removals, secure removals storage and office relocation service, Doree Bonner International group is regarded as one of the country's leading removals specialists and are currently among the top 10 removal International and household Removal companies in the UK. This means a professional looking interactive websiteis essential to enhance their web presence, ensuring a single style, clear, concise, corporate message.
Company Doree Bonner
Industry International Removal Company
Web Software Solution NetDirector CMS
Services Managed Service, SEO, PPC, Interactive Media
The Challenge
Doree Bonner are a well known and established removals firm with a strong reputation for a quality, reliable and friendly service. As a company, Doree Bonner were aware of the shift in consumer behaviour towards the internet and its ever increasing importance. Having worked with G-Forces for over 5 years, Doree Bonner International tasked us with responsibility to drive their internetstrategy forward with an increased focus on lead generation. This was to be achieved through more user centric design, rich media content and a highly focused online marketing campaign. The strategy also had to take into account the Group’s other 14 branches under their respective trading names but in the centralised brand.
The Process
Doree Bonner as a forward looking company recognise the importance of maintaining and developing their brand’s presence when selling online. Trends in consumer buyer behaviour indicate the increasing importance of web marketing to differentiate yourselves from your competition and increase revenue online, especially when selling an intangible service.
- Contemporary user focused design
- Rich media content
- Full content management system
- Custom franchise micro sites
- Search engine optimisation programme
- Strategic pay per click marketing deployed
The Result
“The expertise in this area provided by G-Forces was invaluable to us and we have seen an increase in submitted enquiry forms alone of 158% within the first quarter since we employed their services on this particular project. Generating real, live, qualified enquiries from the internet is certainly the way forward within our industry. There is no doubt in my mind that it will become more and more important aspeople continue to reduce their reliance and usage of such directories as Yellow Pages and Thomsons to find and employ services.”
Geoff Watson, Managing Director
