Lipscomb
Lipscomb is a privately owned business that has built its reputation on providing a personal service to its customers with integrity. The Company Directors are actively involved in the business and together with the senior management team have built the group from a solitary Volvo operation to now include Lotus representation for Kent, Isuzu and Fiat cars and light commerical vehicles. Lipscomb Group, approached G-Forces looking for a completely new and improved website that pulled people to them.
Company Lipscomb
Industry Automotive Fiat, Isuzu, Lotus, Volvo
Web Software Solution NetDirectorAuto
Services Creative services, website design, SEO, PPC, Managed Service, Email Marketing
The Challenge
With countless years experience within the industry and 3 leading franchises, Lipscomb Group are firmly set. Their online presence however did not reflect their offline standing and required a thorough overhaul. They approached us looking to bring their online presence up to date and create a solution that started to work effectively as a sales tool.
The Process
Looking for the whole online package we were able to develop a solution tailored to Lipscomb Group’s needs: the importance of maintaining and developing their brand’s presence when Advertising and promoting it online. Trends in consumer buyer behaviour indicate the increasing importance of web marketing to differentiate yourselves from your competition and increase revenue online, this was achieved through:
- Interactive website design
- Flash elements
- Full content management system
- Online shopping store facility
- Search engine optimised
- Strategic pay per click marketing campaign deployed
- Email marketing functionality
The Result
Now live, Lipscomb are receiving over 200 unique visitors each day to the site.
"G-Forces are professional, punctual and highly pro-active. They are a company that delivers and work to get things right for us. Our website has generated us a huge number of additional leads and we now rely on it as a significant part of our marketing armoury."
"Our Managed Service agreement with G-Forces means they act like a business partner, not a supplier. The difference is key and means we are continuously developing and evolving our web strategy in line with our business goals. With G-Forces assistance we feel assured of continual success.”
Jim Schofield, Finance Director
