Toomey

Toomey Group part of Laindon Holdings, a multi-franchise car dealer operating dealerships in the Essex. Toomey currently represent nine different motor manufacturers – Chevrolet, Citroen, Mitsubishi, Nissan, Peugeot, Renault, Saab, Vauxhall. They are huge players in the East of England's new and used car business.

Company Toomey Group

Industry Automotive: Chevrolet, Citroen, Mitsubishi, Nissan, Peugeot, Renault, Saab, Vauxhall

Web Software Solution NetDirector Auto

Services Managed Service, SEO, Email Marketing, Interactive Media, CAO

The Challenge

With group car dealerships there is often a case of a disjointed message being portrayed to their potential customers online. Toomey wanted to pull their web presence together and ensure that a clear, single style message was expressed.

The Process

Toomey were looking for an online presence that would embrace the clear shift in buying behaviour towards the internet and be able to develop online leads into online enquiries through consumers’ actions by creating a definite ‘call to action’. This would involve developing a website that stood out. This was achieved through a variety of tools.

Full content management system
Online shopping store facility
Interactive website design
Email marketing functionality
Interactive Media
ContactAtOnce functionality
Flash elements
Search Engine Optimisation (SEO) packages
Email marketing functionality

The Result

“Working with G-Forces has been a pleasure, it is testament to G-Forces professionalism, that we have developed our digital dealership in terms of both traffic and conversion. We have seen a significant up turn in web based enquiries. The website is going from strength to strength and is evolving month on month into a more and more polished tool to drive our business forward.”

Steve Decelis, Managing Director - Toomey Group