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TW White

TWWhite

 

TW White & Sons are a privately owned multi-franchise car dealer operating dealerships in the South East of England in Surrey. They currently represent Mazda, Hyundai and Nissan Sports, and are Europe’s largest Mazda MX5 and Mazda RX8 Dealers. TW White wanted to develop to more than their ‘bricks and mortar’ showroom experience and enhance their web presence ensuring a single style, and a clear corporate message.

Company TW White & Sons

Industry Automotive: Mazda, Hyundai, and Nissan

Web Software Solution NetDirector Auto

Services Managed Service, SEO, PPC, Email Marketing, Interactive Media, CAO

The Challenge

TW White wanted to develop to more than their ‘bricks and mortar’ showroom experience and enhance their web presence ensuring a single style, and a clear corporate message. The initial emphasis was to be on the platform and on developing their web-presence through the development of a new ‘digital dealership’ and then to evolve the business, driving up the volume of online enquiries with a campaign of integrated marketing communications, using both online and offline strategies.

The Process 

TW White as a forward looking company recognise the importance of maintaining and developing their online presence. This would represent and embrace the clear shift in trends of consumer buyer behaviour towards the internet and the increasing importance of the internet as a platform to promote your business and be able to develop online leads into online enquiries through consumers’ actions by creating a definite ‘call to action’. This was achieved through a variety of tools. 

  • Full content management system
  • Online shopping store facility
  • Interactive website design
  • Email marketing functionality
  • Interactive Media
  • ContactAtOnce functionality 
  • Flash elements 
  • Search Engine Optimisation (SEO) packages
  • Tactical pay per click marketing campaigns deployed

The Result   

“The staff at G-Forces have always been on hand for assistance and we are very pleased with the look and feel of the site. The website has evolved continuously since its inception and has seen a significant rise in online enquiry due to G-Forces professionalism and their commitment to make the internet profitable for us.” 

Ali White – Marketing Communications Manager, TW White & Sons