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Beadles

Beadles

Beadles are a privately owned multi-franchise car dealer operating dealerships in the South East of England in Surrey. Beadles Group now represents Land Rover, Nissan, Toyota and Volkswagen from ten motor retail centres across Kent and South East London. They employ over 450 staffand are dedicated to providing exceptional customer service.

Web Software Solution NetDirector Auto

Services Managed Service, Search Engine Optimisation (SEO), Pay Per Click Management (PPC), Email Marketing

The Challenge

Beadles wanted to develop to more than their ‘bricks and mortar’ showroom experience and enhance their web presence ensuring a single clear simple style, that was easy to use and radiated a clear corporate message. The initial emphasis was to be on the platform and on developing their web-presence through the development of a new ‘digital dealership’ and then to evolve the business, driving up the volume of online enquiries with a campaign of integrated marketing communications, using both online and offline strategies.

The Process 

Beadles as a forward looking company recognise the importance of maintaining and developing their online presence. This would represent and embrace the clear shift in trends of consumer buyer behaviour towards the internet and the increasing importance of the internet as a platform to promote your business and be able to develop online leads into online enquiries through consumers’ actions by creating a definite ‘call to action’. This was achieved through a variety of tools.

  • Full content management system
  • Online shopping store
  • facility Interactive website design
  • Email marketing functionality 
  • Interactive Media
  • ContactAtOnce functionality
  • Flash elements
  • Search Engine Optimisation (SEO) packages
  • Tactical pay per click marketing campaigns deployed

The Result  

“The website has proved to be above and beyond what was expected. I think it is fair to say it’s been the basis for a fundamental shift in our company’s marketing outlook. From our analysis we know that so far we have 1,000s more hits per month than with our previous site - we can’t ask for more than that. Working with G-Forces was based on the 'can do’ attitude that was evident within the company and after all this time we would have changed supplier if we weren’t 100% happy!”

Richard Johnston, Finance Director