Drake and Fletcher
Drake & Fletcher was founded by Alfred J Fletcher in 1898 and began life as a light engineering company repairing sewing machines and manufacturing hop washing machines. The Motor Division was established in 1908 after Drake & Fletcher had designed and built the first car in Maidstone some years earlier.
Drake & Fletcher are one of the largest players in the automotive market in the South East of England, based in Kent, Drake & Fletcher also offer a second part to their business in the Groundscare section of their business. As one of the largest dealerships in the South East, Drake & Fletcher approached G-Forces to help re-invent their online presence for both the Groundscare Division and the Automotive business. The new website has provided the base for a positive shift in their marketing activities.
Company Drake & Fletcher
Industry Automotive / Groundscare
Web Software Solution NetDirectorAuto
Services Creative services, website design, SEO, PPC, Managed Service, Email Marketing
The Challenge
With over 100 years experience within the industry and 3 leading franchises, Drake and Fletcher are firmly set. Their online presence however did not reflect their offline standing and required a thorough overhaul. They approached us looking to bring their online presence up to date and create a solution that started to work effectively as a sales tool.
The Process
Our online package was specifically tailored to the requirements and needs of Drake & Fletcher: as a forward looking company they recognise the importance of maintaining and developing their brand’s presence when selling online. Trends in consumer buyer behaviour indicate the increasing importance of web marketing to differentiate yourselves from your competition and increase revenue online, the is was achieved through:
- Interactive website design
- Flash elements
- Full content management system
- Online shopping store facility
- Strategice search engine optimisation
- Pay per click marketing campaign
- Email marketing functionality
The Result
“Our new website always receives positive feedback and our online business has provided the largest growth area in sales. The working relationship with G-Forces has been excellent and I feel they have a great understanding of what we are trying to achieve and are more than capable of taking us there.”
Paula Kemp, Marketing Manager
