STA Graydon
STA Graydon’s core competencies are debt collection and receivables management, otherwise known as business process outsourcing. STA are an established multinational business with more than 50 years experience of international cash collection. Their traditional values are complemented by technical innovation, and accountability, which of the years has them earnt both acclaim, and awards. G-Forces have developed and maintained a relationship with STA Graydon by building applications as well as websites for them.
Company STA Graydon
Industry International Debt Colection
The Software Solution NetDirector CMS
Services Managed Service, SEO, PPC, Interactive Media, ContactAtOnce
The Challenge
STA had an aging website which could not be updated internally. The source code was locked and it was impossible for even a web developer to update the site. The site did not represent the company’s position as a significant player in the industry and competitors had already improved their online strategies - essentially the STA website was falling behind. The company needed a strategy which aligned the brand across the continents they operate in.
The Process
Using our Managed Services resources we created a bespoke site based initially on NetDirector CMS; this produced a site which met STA’s specific requirements and can be managed in-house using simple systems. Our Creative Services team worked with STA to create great aesthetics and functionality; this is carried through to give e-mail marketing capabilities. The site is a great example of what can be accomplished by G-Forces:
- Contemporary user focused design
- Rich media content
- Full content management system
- Custom franchise micro sites
- Search engine optimisation programme
- Strategic pay per click marketing deployed
The Result
“G-Forces’ support and service in working with us to design, develop and implement our new web sites has been exemplary. Graydon site was made live the visual improvement was clear for all to see”.
Receivables Outsourcing Director, Ian Hills
STA are testament to the fact that G-Forces seek to develop long standing relationships with our clients.
