Godfreys
Godfreys’ e-Trade Pro store has over 6000 product lines and is fully integrated with Toolbank’s catalogue, one of the largest manufacturer’s and distributors of tools in Europe. The store provides extremely rich content for its users and attracts over 10,000 unique visitors each month.
Company Godfreys
Industry Groundscare Garden Machinery, Tools & Outdoor Living Products
Web Software Solution NetDirector e-Trade Pro
Services Creative services, website design, SEO, PPC, Managed Service, Email Marketing
The Challenge
After being let down by their previous e-commerce solution provider, Godfreys needed a company that could handle their extensive product catalogue andwould provide a platform for future online growth. With a clear benchmark we set about creating Godfreys a unique e-commerce store that looked good, was simpleto navigate and, most importantly, increase their sales.
The Process
Trends in consumer buyer behaviour indicate the increasing importance of web marketing to differentiate yourselves from your competition and increase revenue online. Godfreys’ e-commerce shop used all of the available features of NetDirector e-Trade Pro to create a simple to use, feature rich, online store that was easy to manage and update:
- Customisable design
- Bespoke navigation
- Full product management suite
- Real time stock control
- Search engine optimised
- Email marketing facility
- W3C compliant
The Result
“E-Trade Pro is far superior to what we had before and we have been able to take a share of the growing online business in our sector, exceeding our sales targets for the year to date. G-Forces have turned out to be a valuable partner to our online business – they have proactively worked with us help us deliver on our strategy and achieve our objectives.”
Kate Holroyd, Managing Director
