Bell Percussion
Bell Percussion are the UK's most comprehensive and respected percussion hire and retail specialist. For over 15 years Bell has been the percussion name for concerts, recordings and events. From beginners to professionals we provide expert knowledge along with competitive prices for every percussive need.
Bell Percussion offers more than just a shop. The quality of their products and their status as a leading retail business is reflected in their website. It is an excellent lead generation tool for Bell Percussion and it allows them not only to sell their services and online and increase their web presence, taking their business to the next level, but provides their customer with an online resource to find out information on some of the world most exciting instruments.
Company Bell Percussion
Industry Percussion & Instruments - Retail and Hire
Web Software Solution NetDirector CMS
Services SEO, Design
The Challenge
Bell Percussion approached G-Forces to portray their corporate values in a new website that would let them spread their message to a wider audience. Bell Percussion wanted to develop a more professional looking website, enhance their web presence, ensure a single style, and a clear, concise, corporate message. The initial emphasis was to be on development of a new platform to sell online and then to evolve the business, driving up the volume of online sales with a campaign of integrated marketing communications, using online strategies.
The Process
Bell Percussion as a forward looking company recognise the importance of maintaining and developing their presence when selling online. Trends in consumer buyer behaviour indicate the increasing importance of web marketing to differentiate yourselves from your competition and increase revenue online.
- Contemporary user focused design
- Content Managed Software Platform
- Email marketing functionality
The Result
'The user end of the site is very intuitive and easy to edit almost whatever you want. The fact we have been able to tweak and tune our site means we have been able to drive a lot of traffic to the site and increase sales by over 65%. All G-Forces staff are always on hand and very helpful with solutions to any web management or web marketing questions we have. Overall we are more than happy.'
Tom Rogerson - Managing Director, Bell Percussion
