Search Engine Optimisation is the process of improving the quality of traffic to
a website from search engines via natural, organic or algorithmic results.
SEO is the bedrock of online marketing because it's where most people start looking for a car. This technique can generate incredible enquiry levels and boost the value of your online assets. GForces' online marketing team has extensive knowledge and experience in delivering number one search rankings and high returns on investment for your marketing budget. Our automotive SEO services really do help make the internet profitable for our clients.
There have been significant changes to the way Google treats organic listings, meaning that many of the traditional tactics such as link building and 'chasing keywords' that an SEO would/might use have become much less effective and more so, potentially will not work well in the future.
The recent shift in Google's focus when combined with Google's universal product suite dictates that companies who want to be successful in search engines need to shift their focus away from just pure SEO but to a much more integrated digital marketing strategy that covers many of the Google Universal areas.
In short- these updates have meant that from a Google perspective there are four key elements that are important in order to have a successful automotive SEO campaign for your car dealer website:• Localisation of results
• Personalisation of results
• Brand Dominance
• Social Signals and Social Profiles.
SEO helps people find your website when searching for keywords relevant to your business. This helps boost sales and leads and also helps rank your website higher than your competitors in the search engines.
Typically, compared to other forms of marketing, SEO is highly cost effective. Once your website is optimised for a certain set of keywords you can then start to target new keywords, again increasing your effectiveness in the search engines
A lot of automotive SEO work involves not only helping search engines find the content on your website, but also helps visitors searching for the products and services that you offer
Generally, SEO work optimises your website for keywords which are highly relevant to your business, therefore when you start to rank for these keywords the traffic you receive will be hugely relevant and beneficial to your business
Unlike many forms of traditional marketing activities, with SEO you can easily measure results, see the cost effectiveness of a campaign and calculate an accurate Return on Investment (ROI) from your expenditure
video search engine optimisation
Online video is now one of the best avenues to engage and market to a digital audience. Video enables publishers to communicate a message via visual images, conversation, music and visual text. Online video enables website owners to reach a growing audience for minimal investment and, with video incorporated into universal search results on Google, presents a major commercial opportunity to boost traffic and your automotive SEO performance.
Chairman & Managing Director, Peoples Cars, 2012