Postcode-level targeted advertising on the small screen
GForces delivers broadcast quality TV adverts targeted at specific audiences via the innovative Sky AdSmart platform. GForces is the exclusive partner in delivering Sky’s AdSmart product to the automotive industry in the UK and has produced broadcast adverts for Subaru, Mazda and multiple top UK dealer groups such as Birchwood, Think Ford and Hartwell.
Sky AdSmart enables you to target your TV advertising to the most relevant demographic and geographical area – right down to postcode level. This means there is no wastage of ad spend with only the most relevant audience seeing the advert via their digital set-top box. By using Sky AdSmart you can choose from numerous demographic, economic and life stage attributes delivered by Sky and Experian Mosaic data. It really is hyper-targeted marketing on the small screen.
FEATURES AND BENEFITS
• TV is the most sought after form of brand marketing
• Stimulus marketing to drive car buyers into their research phase
• Highly-targeted and cost-effective TV advertising
• Reduced wastage as the ads are seen by the right audience
• Controllable ad spend and measurable results