TrueView

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High-impact, targeted video advertising


Professionally-produced videos are a highly-adaptable form of rich web content for promoting new models. They can be hosted in multiple online spaces and distributed through tactical marketing campaigns.

New Car Model Reveals are professionally produced 30-second adverts designed to ‘reveal’ a new model. They are pre-prepared to be generic, but adaptable to an individual business through the addition of top-and-tail branding, custom URLs on-screen throughout, music and optional voice-over. When combined with YouTube TrueView advertising, they also become a powerful targeted marketing tool.

New Car Model Reveals can be used to create YouTube adverts. Called ‘TrueView’ advertising, it offers a range of cost per view (CPV) advertising options that can be targeted at specific demographics and geographical areas. It works in a similar way to pay per click marketing for search terms, however videos will be displayed or played depending on the option selected:

  • TrueView in-stream: In-stream advertising plays before a viewer’s chosen video begins; they have the option to skip after five seconds and you are only charged if the full 30 seconds is watched.
  • TrueView in-display ads: this format promotes a video next to YouTube videos, as part of a YouTube search result or within other website content across the Google Display Network.

Mercedes-Benz - YouTube Mock Up - In Screen

FEATURES

  • Choose from hundreds of models

As models are released GForces films and produces new Model Reveal videos meaning there is already a significant number to choose from along with an ever-increasing video library.

  • Customisable videos

Any New Car Model Reveal you want to use can be branded to suit your business requirements. A range of branding options means viewers will know it’s your video.

  • Quick, efficient, affordable

Because New Car Model Reveals are ‘off-the-shelf’, they can be turned around very promptly. With a low cost per video and additional branding options, online video doesn’t need to incur high time and production costs.

  • TrueView ready

Each video is primed to be used for YouTube TrueView advertising. It is extremely cost effective to create a highly-targeted cost per view advertising campaign with a bespoke landing page.

BENEFITS

YouTube True View advertising is a powerful way of targeting relevant people with relevant content on what is one of the world’s most visited websites. Those people seeing them are more likely to be interested in the product and, owing to the ability to isolate the advertising’s reach geographically, more likely to want to interact with a dealer’s business. Charged on a cost-per-view basis, dealers will only ever pay if their advert has been watched, ensuring that this is a highly efficient form of creating brand awareness.