G-Forces - Content Management Solutions

Client: The Original Poster Company Ltd

Industry

Franchised Distributor Of Greetings Cards

Services

Creative services, website design, extranet content management solution

The Challenge

OPC initially began trading in poster and greeting cards distribution, but evolved to focus purely on greeting cards and the development of a franchised distribution network which now spans the world, making OPC the world’s largest franchised distributors. The OPC website did not represent the company as this significant player in the industry and it could not be updated internally so it was becoming out of date. OPC also required a secure extranet solution to be able to effectively communicate with all parties.

The Solution

Firstly we tackled the visual aspect of the site and ensured it portrayed OPC in the right manner. We then developed the site to be content managed giving OPC complete control of the site. Finally we created Originet, a secure extranet solution, that allows OPC to contact distributors and suppliers easily for a single, simple to use interface.

The Result

Steve Felmingham, Production Director at OPC explains that “we have been delighted with the reaction from visitors to our site and the number of web-based enquiries pays testament to its effectiveness as a marketing tool. Our content requires frequent updating so the content management system has enabled us to consistently provide visitors with the very latest information, which also enhances the professionalism of our image.”

PDF - Download this case study