Automotive Retargeting Marketing
With digital content, relevance is a key measure for choice and action. Retargeting, or retargeted marketing, utilises personalised marketing messages in the form of tailored advertisements that re-engage with potential customers when they visit other sites.
Each personalised advert is created instantaneously, optimising the placement, imagery and products displayed to achieve the highest click-through rate. Tracking click-throughs demonstrates that overall conversions increase when retargeting is used.
of customers will return to a site through retargeting. This is up from 8% of customers who return to a site without retargeting.
SeeWhy via eConsultancy, January 2014