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Marketing Services

SEO

The bedrock of online marketing.

SEO

Natural search delivers more leads into the automotive sector than any other channel and SEO is all about unlocking that.

SEO is fundamental to running a successful digital dealership, and requires an in-depth knowledge of how modern search engines generate results. Search technology relies on the metrics of relevance and importance to display results. The way search engines like Google find and rank websites is also constantly changing. Remaining on top of these changes and getting the most from them through consistent site and site structure updates is a key part of our SEO offering.

About SEO
About SEO

About SEO

In practice, GForces’ SEO can help generate up to 60% of all the sales opportunities in your dealership, at typically less than £3.00 per lead. Our core web platform, NetDirector Auto V10, is inherently SEO friendly and offers strong initial optimisation and alignment in search engines.

The platform has a massive amount of flexibility for customisation of HTML elements, page titles, heading tags and more – all of which work to make your site more visible. This ensures recognised SEO best-practice is inherent to the platform and can only be built upon with additional work in this area. Schema.org (structured data) tags are built into relevant elements of NetDirector Auto V10’s HTML mark-up, allowing for increased click-through rates to relevant pages directly from search results. Structured data interoperability also has a positive impact on overall search engine rankings.

Where additional SEO work is desired, GForces can work on a site to increasingly improve its performance, calling upon a wealth of knowledge and insight into best practice. The amount of time required to see the results of SEO work, range anywhere from two weeks to a few months. This is dependent on how often search engines update their index and subsequently re-rank sites. Typically, SEO benefits are evident by the end of the third month of a campaign.

Samantha Feerick, Group Marketing Manager, Snows Group, 2014

“Relevance to an individual’s search term means that when they do land on our site, they are more likely to be converted into a lead, as their search will have been successfully fulfilled. It is this quality of visitor that we were seeking to attract through SEO. The results demonstrate not only a dramatic effect on the total number of visits to http://www.snowsgroup.co.uk/, but more importantly shows that the quality we were looking for has been achieved.”

Samantha Feerick, Group Marketing Manager, Snows Group, 2014

Benefits

  • Easily found – SEO helps people find your website when searching for relevant phrases.
  • Universal Search – By optimising Universal Search Metrics and Google Plus means your site is potentially exposed to many more people.
  • Cost effective – Once your website is optimised for the most relevant terms, only maintenance is required.
  • Highly targeted – SEO optimises your website for relevant terms, words and phrases, ensuring the right people are visiting your site.
  • Measurable results – You can easily measure SEO results and calculate an accurate return on investment.
Benefits