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Capture Your Missed OpportunitiesCapture Your Missed Opportunities

  • Peter Vardy team walk into an average 15 qualified enquiries every morning.
  • Harwoods tested the service and sold a Range Rover off an enquiry received within the first hour of the service going live.

The service is a call centre operation run by GForces to capture your missed opportunities. Operatives are trained by GForces in answering enquiries and capturing relevant information. The service is focused on speed of response and available 24 hours a day, 7 days a week.

We have focused a lot of time over the past few months on the 24-7 nature of the internet and the high level of car buying activity outside of the normal dealership hours, but also about combining an 'always on' mentality with the speed of response the internet generation crave.

Since the launch of the GForces 24-7 Live chat facility , 14 of Top200 clients have integrated the feature and seen sterling results. With the current ability to respond in minutes apposed to days, Volkswagen dealer Citygate averages response of an enquiry at 4 minutes. An industry first in terms of lead management it seems.

Car supermarket McCarthy cars participated in 114 out-of-hours online conversations, 37 of which resulted in firm enquiries with two leading to deposits being taken on cars after just six days of integrating the Live Chat 24-7 feature.

Tim Smith - Commercial Director
Tim Smith, GForces Commercial Director comments:
“ We live in a 24-7 age where, for example, you can log on to most supermarket websites and shop around the clock. By contrast, the large majority of dealers are still stuck in a nine-to-five mind-set and they're missing out as a result. They are failing to manage high volumes of potential sales opportunities because they are ill-equipped to handle even the most basic enquiries outside standard opening hours. ”
 

Re-Introduce The Human ElementRe-Introduce The Human Element

Today many car buyers want and expect the chat channel to be a key part of their online experience. When properly implemented, chat can re-introduce the "human element" into the online interaction to increase the quality of the customer experience and inspire satisfaction and customer loyalty.

NetDirector® Live Chat™ is the No.1 tool in the U.S. automotive industry and is now available in the UK. Over 1,500 dealers are utilising it to generate bigger and better website leads. This powerful tool allows customers to participate in live dialogue with your business about the stock or services that you offer. Another unique selling point is the built-in intelligence that ensures your customer only has the option to start a conversation should a sales rep be available.

Live Chat AdvantagesLive Chat Advantages

More Leads

It stimulates more leads using visual indicators which grab visitors attention.

Facilitates Conversation

It facilitates conversations between customers and sales representatives via multiple channels including IM/chat, click-to-call, video calls and SMS text messages to mobile phones.

Tracking

It tracks all performance data so that you can measure the dealership’s success and each sales rep’s activity in detail..