Real Time Response

The smartphone has answered many a prayer by integrating numerous killer apps such as calendar, email and web browsing into portable devices. Its uptake is driven, like the internet, by convenience. Studies by Nielsen have shown that in the UK more than 2.5 million mobile users surfed the Internet in the last quarter of 2009. The mobile channel can serve multiple purposes including brand building, customer acquisition, commerce and customer relationship management. Mobile can act as a great compliment to other marketing channels, providing the opportunity to drive real-time direct response from billboards, radio, print ads, television shows and more. In addition, it serves as a powerful stand-alone vehicle marketing tool as well.