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With 46% of consumers following one or more brands through a social network, Facebook pages enables dealers to display information about their company on the social network and reach this target market. You can build a stronger relationship with your customers and improve your web presence.
Your profile allows you to share your business and products with other Facebook users who can interact with the page by liking, commenting on and sharing their content.
A Facebook Page can consist of:
A single branded landing page – explains the business to new visitors and encourages them to be a 'fan' of the company
Or...
Fully functional scaled down replica of your website – allows users to access all of your information, offers etc. without leaving the Facebook platform
Your Facebook page is linked to your clients' website and vice versa to try and gain loyalty from those who currently visit the website therefore allowing the client to gain website visits from another source.
Statistics
• 46% follow one or more brands through a social network, with 23% saying Facebook is where they'd like to receive information from a company or brand (NMA)
• Facebook accounts for one in every six UK page views (ISOBAR)
• Facebook has more than 600 million active users and more than 200 million active mobile users (Facebook)
• 73% of the Mobil Top200 have a Facebook Page (GForces EIS)
