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Communicate With Your CustomersCommunicate With Your Customers

E-mail marketing is 20 times more cost effective than direct mail.”E-mail marketing is 20 times more cost effective than direct mail.”

E-mail marketing is an essential and integral part of online marketing. It offers many practical benefits over traditional direct mail and it’s lower cost means that it’s possible to send more e-mails and better-targeted messages to each recipient as part of your campaign.

E-mail’s immediacy - you can create and implement campaigns within hours - generates an instant response and provides you with the opportunity to communicate with existing and prospective customers with the aim of generating more leads - Comfort (and often excitement) is gained from seeing that a percentage has opened the email and that a subset of that has clicked through onto the web site.

The real skill with email marketing is to watch and learn. By understanding the behavioural patterns of your customers and prospects you can then begin to focus content (both emails and web pages) around topics of interest and solutions that match. These simple tactics have shown a significant increase in the ability to impact purchase decisions of both customers and prospects alike.

Our E-mail Marketing suite creates messages that can include images, video, flash animations and website links. As well as providing the template design services, branding your e-mail and sending it, GForces’ experienced team of e-marketers help you with campaign planning, e-mail content and data management.

A dealership’s value is in its customer database and its land. Most dealerships have thousands of customers yet they fail to maximize the value of this data because it is usually incomplete. Often a name, address and phone number is recorded but emails are ignored. This makes a customer database incomplete and inefficient.

Through data matching services, GForces can help fill in the blanks of your database and give you the ability to electronically target customers you may not have contacted for a while.