Digital Marketing

Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display/banner ads and digital outdoor.

• Paid Inclusion – Yahoo listings accelerator
• SMS and MMS
• Display Advertising
• Banner Advertising
• Digital Outdoor

By combining digital advertising with search based activity is proven to create up to a 22% increase in conversions.

Digital Advertising is growing once again, with spend in the UK seeing a 31% year-on-year increase. Banners, skyscrapers and embedded rich media ( including video) have grown by 45% to £592 million
(source:IAB).

Digital advertising offers brands the opportunity to be creative in attracting users to their website. Together, campaign reach and sophisticated targeting, make banner advertising a strong traffic driver as well as a vehicle to conversion.

In today's climate it is essential that brands create synergies with other online channels, and bridge the gap with their offline media.

What kind of targeting do you want to do?  We’re experts at audience intelligence, bringing you the most advanced targeting capabilities in the industry.  Would you like to talk to women who drive hybrid cars, hold credit cards and travel extensively to Europe?  We can bring that audience to you.  We can segment by a single site, audience behavior or even specific industry segments like finance or automotive.  Tell us who you want to reach and we’ll segment the audience giving you the most value for your budget.

You want to engage your audience, and video and rich media can help you connect with your audience in new ways. We can help you find the right audience with our Global Web Alliance and easily deliver creative to that audience in a wide range of digital formats, including video and other innovative rich media formats. From pre-roll, mid-roll and post-roll to in-banner and Flash, we’ll explore the types of rich media advertising that are right for you.

Call us on 0845 055 9040 or contact webmarketing@gforces.co.uk for more information.