Search Feed Management

Search Feed Management (RSS) is a very effective means of reaching a wide audience within a specific industry. The service does not require you to acquire or maintain email addresses or any personal information on a market base.  Instead, the audience you choose to market to have already subscribed to receive relevant information which means your goods, services and promotions are more likely to appeal than to a ‘cold’ audience.

Some call it Web 2.0, others the Semantic Web, and if you represent a major brand with a complex website, utilising the marketing opportunities offered by XML Feeds might be the solution you're looking for.

As you might expect, search engines are right at the front of the revolution. The major players like Google and Yahoo are dramatically changing the way they operate to include new technologies that help them understand your site better.

These aren't just big plans for the future. It's happening right now.

We can easily automate regular feeds with different shopping engines or any other sites that are relevant to your e-commerce business. When we manage and optimize your product catalog across all the engines, you’ll know that you’re getting optimal price points and the best performance per click.  We can help you easily compare the performance and results of feed management with those of paid search and SEO in order to optimize your strategy.

Every new technology is a new marketing opportunity.

Amongst those technologies we can improve and enhance your search campaign are:

• Google Product Search
• Google Local Bulk Uploads
• Google Base
• Google Co-Op Feeds
• Google, Yahoo, Live Search and Ask Sitemaps
• Yahoo Search Monkey
• Google Premium Sitemaps
• Yahoo! Submit Pro
• Google News
• Google Images
• Shopzilla
• Ciao
• Pricegrabber
• Pricerunner
• NexTag
• RSS & Atom Feeds
• RSS 2.0 Yahoo! Media Feeds

Call us on 0845 055 9040 or contact webmarketing@gforces.co.uk for more information.