There was a time when it was acceptable to submit a few adverts to the local press and run a set of classifieds in Autotrader. It’s not like that now. Automotive retailers have woken up to the necessity of a structured marketing strategy that encompasses numerous media channels and partners both online and offline.

The problem this presents to automotive retailers is immense as numerous media vie for marketing budgets and claim to offer the best value for money. This often results in budgets being wasted due to habitual spending patterns, personal relationships or highly subjective and emotive decisions.

The problem is further compounded by inconsistent media provider reports, a lack of accountability and highly labour intensive processes to try and get a true picture. When retailers do take it seriously and use tracking tools, they only ever get half the picture – either phone calls or web data…enter LeadBeast.

GForces’ lead management software package, NetDirector® LeadBeast™, was the world’s first combined online and offline lead tracking package. NetDirector® LeadBeast™ enables dealers to significantly reduce their cost-per-lead by analysing the effectiveness of individual marketing campaigns.