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Introducing the end-to-end search engine solution that dynamically changes your ads in line with your stock. It adjusts to your inventory volumes and pricing in real-time, targets local buyers, and enables you to promote specific stock.
Powered by our AdTech technology, Automated Stock Ads enable you to create highly-targeted Google Search Advertising that uses automation to link a user’s keyword searches to your inventory. That means the right message goes to the right consumers, at the right time.
Our clients report a considerable drop in cost-per lead as well as
a natural increase in conversion rate.
Match every possible user search with a tailored landing page showcasing all eligible stock. No more single vehicle landing pages - instead, deliver a comprehensive choice of multiple listings, all relevant to the user’s search query.
With Automated Stock Ads, your campaigns are managed and optimised around-the-clock.
We use real-time stock volume to allocate budget more efficiently and effectively. This means models with high stock volume receive a proportionate amount of budget, which is updated daily to maximise effectiveness.
The AdTech engine enables our Automated Stock Ads to utilise advanced optimisation techniques, providing round the clock management of your campaigns that is far superior to human counterparts. Fully automated, they run all day, every day, without you having to lift a finger.
Our clients report a considerable drop in cost-per-lead (up to 45%*) as well as a natural increase in conversion rate. Automated Stock Ads is a solution designed to boost the performance of your paid search advertising, as well as reduce costs and make the most of your resources.
That means no longer spending the same amount on each model, whether you have 1 or 100 in stock. It also means targeting specific postcodes, and being able to increase or decrease your campaign parameters (like budget, stock levels, or focusing on locations where a competitor may have recently stopped operating). It's the future of used car campaign management.
If you'd like to optimise the results you see through paid search advertising, speak to one of our AdTech specialists to find out more.
*NetDirector® BI, January 2020
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