Who We Are

Automotive Digital Specialists.

Let's go

GForces delivers class-leading automotive ecommerce solutions through our NetDirector® software platform and intelligent digital infrastructures.

We work with global vehicle manufacturers, the world's largest dealer groups and independent retailers throughout the UK, Europe, America,  APAC and MENA.

1999
  • GForces founded by Giles Smith, Chief Executive Officer (CEO)
2003
  • Neil Smith, Chief Information Officer (CIO) joined
  • GForces moved to Essendine House
  • First franchise dealer website launched - Walldonway Ltd
2004
  • NetDirector® eTradePro was created
2006
  • Tim Smith, Chief Commercial Officer (CCO) joined
2006
  • Poland Office opens in Gdansk
2007
  • GForces moved to the purpose-build, Corbin Business Park in Bearsted
2008
  • NetDirector® Auto was born
2009
  • Kevin Robins, Chief Delivery Officer (CDO) joined
  • NetDirector® LeadBeast was born
2010
  • Simon Upton, Chief Operating Officer (COO) joined
  • NetDirector® Auto V8 was launched
2011
  • First OEM was launched - Mazda
  • First top five dealer group launched - Lookers
2012
  • Significant building expansion
  • Nissan Website Solution launched
2013
  • Midlands Office opened in Coventry, UK
  • Fully-responsive Vauxhall solution launched, soon taken up by nearly a third of the network
2014
  • Dubai Office opened
  • GForces shifts to a software focus
  • NetDirector® Auto V10 launched at the GForces Client Conference
  • Partnered with Sky AdSmart and launched our first OEM TV advert - Subaru
2015
  • First global partner established via DataFirst
  • First NetDirector® Auto V10 went live
2016
  • First website in Namibia launched via Compatible
  • First websites in France launched via DataFirst
  • First NetDirector® Experience went live
2017
  • First website in South Africa launched via Compatible
  • First website in Australia launched via Titan DMS
  • First website in the Netherlands launched via Marble
2018
  • Vietnam Office opened
  • NetDirector® Auto-e launched
  • AGILE transformation completed
  • NetDirector® Experience launched on audi.de
2019
  • MENA new offices
  • Robotic Process Automation (RPA) launched
  • Real-Time Programmatic Marketing (RPM) launched
  • GForces Australia incorporated
  • GForces US incorporated
2021
  • Launch of Automotive Transformation Group
  • Merged with Autofutura

 

An award-winning company

Recognised by the best for being the best. From our company values and employer attributes, to providing leading products, services, and solutions, GForces has been accredited with awards from Automotive Management, Car Dealer, Motor Trader, and the London School of Economics.

 

Working with the best

We have forged partnerships with industry-leading technology, fellow innovators and marketing providers, working only with the best solutions in the industry.

AA
Ad Optimiser
Autodata
Auto Scout 24
Auto SLM
Autotelex
Auto Trader
Autovista Group
Amazon Web Services
BDM
Bing
Bold Chat
Call Tracks
Call-it Automotive
CAP HPI
Captini
Car Buyer
Car Cliq
Car Gurus
Car Land
CDK Global
Cisco
Cisco Meraki
Codeweavers
Contact Advantage
Dealer Web
Dennis Publishing
Derwent Management Services
DMA
eBay
EMaC
Enquiry Max
EVO
Exchange
Feefo
FT
Geocode Farm
Google
Gubagoo
Gumtree
Haymarket
Hexon
Hootsuite
inMotiv
iVendi
Jato
Jira Software
Judge Service
Kantar Media
Kee Resources
Kenshoo
Manheim
Mediahawk
Mentor DMS
Miappi
Mobile.de
Modix
Modulus
Motorcheck.ie
Motors.co.uk
Octane
OMD
Oracle Siebel
Paragon
PayPal
Pinewood
Pistonheads
Presence Orb
RAC
Reevoo
Rockfield Media
RTF Networks
SMMT
Stapletons
Sugar CRM
Syntec
Tangent Snowball
Trustpilot
UnameIT
Vauxhall LeadIT
Viscircle
VWE Automotive
What Car?
Zendesk