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NetDirector Aftersales Suite

NetDirector Service Booking

From web to service bay.

NetDirector Service Booking

The importance of aftersales as a medium for customer engagement should not be underestimated. Automotive searches on Google are dominated by aftersales with MOTs being the most searched for. However, a GForces study of 2,000 motorists showed that 37% aren’t even aware that franchised retailers offer MOTs – an area where fast-fit garages dominate. Servicing is no better, as 66% of car owners won’t use a franchised retailer for scheduled work.

It's no longer enough to have a service enquiry form on a page on a website and hope that customers will complete it and request a call back. Customers want transparent, immediate pricing and the ability to schedule an appointment now.

 About NetDirector Service Booking
About NetDirector Service Booking

About NetDirector Service Booking

NetDirector Service Booking levels the aftersales playing field. It enables franchised retailer customers to generate a simple quote and book a service or MOT online. The widget has been developed to adhere to e-commerce best practice, offering a quality user experience and increasing conversion. What’s more, NetDirector Service Booking can be added to and optimised for any website, regardless of platform provider.

Service prices are generated from a simple make / model or engine size table. Fully content manageable, NetDirector Service Booking enables retailers to offer pricing that works for their business. This can be as simple or as complex as desired. The system can be configured so users can allocate a proportion of the available workshop hours for online service booking and set separate lead times for standard bookings, collection and delivery and loan cars. Retailers can also add tick-box upsells, ensuring that the system works as hard as possible to drive profits into their business.

44%

of the 2,000 car owners we surveyed would opt to book their car in for servicing or MOT via the web.

GForces Consumer Survey, 2014

Lifestyle Europe integrated NetDirector Service Booking into its website in early 2013

Lifestyle Motor Group integrated NetDirector Service Booking into its website in early 2013. During that first year, total bookings numbered 569 with a value of almost £100,000.

Since then, year-on-year growth has been substantial:

– First two months of 2013 – 85 bookings worth £14,000.

– First two months of 2014 – 213 bookings worth £35,400.

– Y-o-Y +150% bookings and +152% revenue.

Features

  • Book Online 24/7 – By offering an online research and booking function, retailers are effectively opening their service desks 24/7, dramatically increasing their chances of gaining aftersales customers who are researching out-of-hours.
  • Easy to use system – Consumers expect straightforward booking systems. NetDirector Service Booking has user experience best practice built in to drive up conversions. Once a consumer has undertaken a few simple steps, they are presented with a clear price for the services they have selected.
  • Content manageable – All pricing content is manageable. Retailers can add manufacturer scheduled servicing, simple fixed price servicing or any variation thereof, ensuring that a customer will receive the most appropriate quotation for their vehicle. Up sell items, such as brake fluid change and loan car, can be added and controlled for vehicle makes and models.
  • Set workshop hours – To make sure that NetDirector Service Booking will never be able to book out more time that a retailer has available, users can set a maximum threshold for each of their locations in the back-end.
  • Plug-in widget – NetDirector Service Booking can be added to any motor retailer website as a plug-in tool. On the front end, it can be designed to remain in keeping with a retailer’s branding, whilst the back end reporting system will give users unparalleled insight into their online aftersales performance.
Features