NetDirector Comms Suite
Maintain a two-way conversation.
Automotive retailing relies on effective communication between dealer and customer. This interaction will ideally lead to a productive relationship that can last many years and turn customers into brand advocates.
The connected consumer has meant that showroom footfall has decreased, averaging just 1.3 visits before a purchase is made – according to Google research. As a result, the opportunities for the conversations that would have traditionally taken place face-to-face are becoming few and far between.
NetDirector Comms Suite is a way of driving this all-important interaction, using the power of the web to facilitate greater quality and quantity of conversation, in new and innovative ways.