Press Release

Leading automotive software companies GForces and Autofutura merge

Merger brings together GForces’ leading-edge e-commerce solutions with Autofutura’s real-time data insight, to create a new auto tech group

Created at a time of rapid digital acceleration in automotive retail, the new group enables car makers, dealers and finance providers to grow the lifetime value of their customers, by accelerating sales, simplifying the customer journey and improving customer retention


London, United Kingdom – 20 April 2021: Two of the automotive industry’s leading retail software suppliers, GForces and Autofutura, have merged to form a new group. With the rapid acceleration of the digitisation of the automotive sales process, the companies have come together to maximise sales efficiency and improve the way consumers buy cars.

The new group, backed by Inflexion Private Equity, sees the combination of GForces, market leading automotive e-commerce and omnichannel supplier with Autofutura, the global, data-driven business intelligence provider. It also benefits from the expertise of the recently acquired Chrysalis Loyalty business, now an integral part of Autofutura.

The first of its kind in the industry, the new group aims to connect car maker, finance provider, dealer and consumer to optimise the entire customer journey – through the provision of software and data services.


GForces and Autofutura Merge


The new group will be led by two highly experienced executives; data intelligence expert Christian Erlandson as CEO and automotive veteran David Riemenschneider as Chairman. GForces and Autofutura already serve 20 of the world’s leading car manufacturers and over 10,000 locations, across 96 countries. Headquartered out of the UK, its global presence includes offices in Australia, Canada, Germany, Vietnam, UAE and the USA.

Christian Erlandson, CEO, commented: “The digitisation of the automotive sales process is accelerating at an unprecedented pace and now is the time to combine the expertise of Autofutura and GForces. By merging Autofutura’s data intelligence insight with GForces’ e-commerce solutions, there is huge potential to support our customers in streamlining the consumer journey, accelerating sales and driving revenue from the first transaction.”

Simon Turner, Managing Partner, Inflexion, said: “The combination of Autofutura with GForces unlocks a unique and highly relevant technology proposition for the automotive retail industry, against a backdrop of accelerating change and disruption for dealers and OEMs. We are delighted to be backing this team to create such an exciting auto tech group, by merging two outstanding private businesses with a long track record of growth.”

The newly merged group was advised by GCA Altium, Headpoint Advisors, Higgs & Sons and Taylor Wessing.


About GForces
GForces delivers class-leading automotive e-commerce solutions through its NetDirector® software platform, real-time programmatic marketing and intelligent digital infrastructures. Its global presence includes some of the world’s most respected vehicle manufacturers and dealer groups, as well as independent retailers in four continents.

About Autofutura
Autofutura is a global data management, lead management (CRM), loyalty and retention software business providing solutions for the automotive industry. In February 2021, Autofutura acquired Chrysalis Loyalty and the combined organisation is headquartered in the UK with offices in Australia, Europe and the USA.

Media Contact
Mike Gale, / +44 7876 563044